Business Report
Our Medium to Long-Term Management Plan (Attack 600) covers the period up to the fiscal year ending March 31, 2027 (66th fiscal year). Under this plan, we aim to be a company that contributes to the realization of a sustainable society through the creation of a packaging culture.
Throughout the fiscal year under review, we navigated a challenging business environment marked by global increases in raw material prices. Specifically, the outlook for the Japanese economy remains uncertain, driven by consumer frugality in response to rising prices.
Demand for paper is trending downward due to structural factors such as the advancement of digitalization, as well as the suspension and reduced circulation of periodicals, and the reduction in the issuing frequency and the number of copies of leaflets, catalogs, etc.
As for paperboard, demand for pharmaceuticals, cosmetics, etc., was strong due to an increase in foot traffic caused by the recovery of inbound tourism. However, demand for mail-order and processed foods decreased due to consumers refraining from purchasing in response to rising prices.
Demand for corrugated cardboard products decreased due to a delayed recovery in demand for automobiles and machinery-related products.
Amidst these circumstances, Crown Package has set the following basic policy: “Become the company of choice for customers through further improvement of CSR management and packaging technology, achieve sales of 60 billion yen as soon as possible, and build a solid management foundation.” All of our employees have continued to work together on the following three key policies.
- Strengthening product development and sales capabilities to establish a robust management foundation.
- Ensuring reliable implementation of the first year of the CSR Three-Year Action Plan.
- Fostering growth among employees and enhancing our organizational capability to fortify our company's strengths.
The sales volume of corrugated cardboard products decreased due to reduced consumer activity in Japan, influenced by the weak yen and rising prices. However, despite this decline in volume, the increase in sales prices allowed us to sustain our current sales levels.